Our story
The first putt. The weekend round. The friendly rivalry. We make products that bring more people into the game—and more enjoyment to the time spent playing it.
Get to know Go For It GolfFor every first putt. And every next round.
How it started
Go For It Golf began with a simple belief: the best part of the game is sharing it.
Founded by Joel Farmer, Go For It Golf grew out of time on the course with friends and family—the weekend catch-up, the friendly competition, and the moments that make you want to play again.
More than a decade of engineering experience at Fortune 100 companies shaped our founder’s practical, problem-solving approach. Today, that thinking guides our goal: create thoughtful products that make the game more accessible and enjoyable.
That means paying attention to the small things. A glove that can air out between shots. A putter that adjusts as a junior golfer grows. A new twist that keeps the whole group involved in the round.
What we believe
Different ages. Different abilities. The same love of playing. Whether you’re introducing a child to golf or meeting your regular group on the first tee, we want the experience to feel welcoming, rewarding, and fun.
Our ideas, in play
Practical solutions. A little imagination. More reasons to get out and play.
For the whole group
Equalizer adds advantage and disadvantage cards to your round, giving golfers of different skill levels a fresh way to compete—and a few more reasons to laugh along the way.
Discover EqualizerPLUSOur adjustable junior putters grow with young players, helping make those first experiences with golf fun and inviting.
Explore junior puttersMagniDry’s magnetic strap gives your glove a place to air out between shots. A practical answer to a familiar frustration.
Meet MagniDryThe next round is yours
Here’s to the shots, the stories, and the people who make you want to play again.
Make your next round more fun